Latest Custom Builds — HED

Andy’s HED Belgium C2 on White Industries T11

Classic Classic and Retro HED Racing Road Bike Wheel Builds Sapim Wheel Builds

Andy’s HED Belgium C2 on White Industries T11

Andy worked out pretty quickly that the original wheels supplied on his new Trek were really not to the same standard as the rest of the bike. It’s not uncommon for factory specced wheelsets to be quite low quality, in

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Daniel’s White Industries T11 on HED Tubeless Ready Belgium+ rims

Classic Classic and Retro HED Racing Road Bike Wheel Builds Sapim Wheel Builds White Industries

Daniel’s White Industries T11 on HED Tubeless Ready Belgium+ rims

Daniel is building a classic old steel frame “retromod” style. He’s putting more modern components on for better reliability, stiffness and lower weight. At the recommendation of his social media network, he approached us to build some new hoops. White

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Siebrin’s Primo CX T11 on HED Belgium+

29er Classic Classic and Retro Cyclocross DT Swiss HED Racing Retro Road Bike Wheel Builds Sapim Wheel Builds White Industries

Siebrin’s Primo CX T11 on HED Belgium+

Siebrin got in contact for a pair of cyclocross wheels for his new bike, and it just happened that we had just what the doctor ordered. The HED Belgium series rims are the “Gold Standard” of alloy rims. They are

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Simons sensible, light and bling T11s on HED Belgium

Aero Cyclocross Gravel HED Sapim White Industries

Simons sensible, light and bling T11s on HED Belgium

Simon is known amongst his friends for an ability to “break stuff”. He’s a big guy! He needed a sensible wheelset that would be reliable, stiff, and look great on his new Everti Titanium road bike. A factory built wheelset

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Jacob’s Blue T11s on HED Belgium Plus – fat, blue and stiff!

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Jacob’s Blue T11s on HED Belgium Plus – fat, blue and stiff!

Jacob sought advice regarding an issue he had with his top of the range factory built wheelset – they just weren’t stiff enough. He noticed the rear wheel was flexing and robbing him of power. We worked closely with him

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