Latest Custom Builds — White Industries

Ben's Hplusson Archetype on White Industries T11

Aero Classic Hplusson Racing Road Bike Wheel Builds Sapim Wheel Builds White Industries

Ben's Hplusson Archetype on White Industries T11

"Perfect. Exactly what I wanted. Amazing ride quality - like having a new bike. Cant get over how harsh my old wheels were!" Great feedback after Ben's first ride on his new wheels. Ben travels a lot, and needed a reliable light wheelset to travel with. His higher level Fulcrums had proven a little unreliable, and he was never completely happy with the "feel" of them. In particular he was looking for a wheel that was more comfortable to ride. Not needing tubeless, the Hplusson Archetype is a logical choice. At 23mm wide, they work really well with 23 and...

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Dan's Superlight Nextie Carbon CX/Gravel wheels - White Industries XMR hubs

29er Carbon Cyclocross Enduro Gravel Mountain Bike Wheel Builds Nextie Sapim Tubeless Wheel Builds White Industries

Dan's Superlight Nextie Carbon CX/Gravel wheels - White Industries XMR hubs

Dan gets around Melbourne on his Specialized Crux CX bike and needed some new wheels to replace the heavy original wheelset. Being a bigger guy, we discussed the pros and cons of alloy, deep road carbon, and narrower width 29er hoops, and after some consideration the Nextie Premium Asymmetric 27mm carbon 29er rim was selected. It would be a perfect match for the 38c CX tyres that he likes to run. He appreciates quality and it took no time for him to realize that the White Industries XMR hubset is a killer deal. They are light, super tough, and the finish is...

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Johnny's Nexties on White Industries T11

Aero Carbon Classic Nextie Racing Sapim White Industries Zipp

Johnny's Nexties on White Industries T11

John needed some aero wheels in order to keep up with the youngsters he's been riding with. He felt his Dura Ace C24s were just not aero enough. We discussed the many options, and his thinking was that these new wheels might end up as race wheels if they provided enough speed (spoiler: they do!) so he wanted them stiff with a capital "S". The Nextie Classic carbon road rims are the chassis on which to build his hopes; the 45mm and 58mm rims (NXT45RC and 58RC) made sense - great warranty and finish, at a very reasonable price. Super aero...

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Calvin's BikePacking and Big Ride Wheels

29er All Mountain Cyclocross Enduro Gravel Mountain Bike Wheel Builds Road Bike Wheel Builds Sapim Spank Tubeless Wheel Builds White Industries

Calvin's BikePacking and Big Ride Wheels

We built some wheels for Calvin some time ago. He claims they are the only wheels he's owned that have never required any attention. We're happy with that! This time Calvin needed a pair of bikepacking and gravel wheels for his new ride. We discussed at length the differing options, and Calvin was really keen to ensure utmost reliability. As a result, we decided the White Industries CLD hubs were a natural choice - super reliable, super tough and absolutely beautiful! For rims, the Spank Oozy Trail 295 was selected. Such a versatile rim! We have been using these rims for purposes from XC...

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Josh’s Carbon Wonder Hoops on White Industries ENO Eccentric Disc and XMR

All Mountain Carbon Cyclocross Enduro Gravel Mountain Bike Wheel Builds Sapim Supplied Rims Wheel Builds White Industries

Josh’s Carbon Wonder Hoops on White Industries ENO Eccentric Disc and XMR

Our chief wheelbuilder has been threatening to build a new singlespeed for years now. He considers his ’08 Santa Cruz Chameleon to be the finest handling hardtail he’s ever ridden, but it is getting long in the tooth, and those

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