Latest Custom Builds — White Industries

Josh’s Carbon Wonder Hoops on White Industries ENO Eccentric Disc and XMR

All Mountain Carbon Cyclocross Enduro Gravel Mountain Bike Wheel Builds Sapim Supplied Rims Wheel Builds White Industries

Josh’s Carbon Wonder Hoops on White Industries ENO Eccentric Disc and XMR

Our chief wheelbuilder has been threatening to build a new singlespeed for years now. He considers his ’08 Santa Cruz Chameleon to be the finest handling hardtail he’s ever ridden, but it is getting long in the tooth, and those

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Peter’s stunning White Industries CLD on Stan’s Grail

Cyclocross Gravel Racing Road Bike Wheel Builds Sapim Stan's No Tubes Wheel Builds White Industries

Peter’s stunning White Industries CLD on Stan’s Grail

Peter was not impressed with the feel and the weight of the wheels that came on his Specialized Roubaix Disc. He specifically needed a stronger rim (for the potholed and unsurfaced roads he rides) and wanted a wider rim, for

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Daniel’s White Industries T11 on HED Tubeless Ready Belgium+ rims

Classic Classic and Retro HED Racing Road Bike Wheel Builds Sapim Wheel Builds White Industries

Daniel’s White Industries T11 on HED Tubeless Ready Belgium+ rims

Daniel is building a classic old steel frame “retromod” style. He’s putting more modern components on for better reliability, stiffness and lower weight. At the recommendation of his social media network, he approached us to build some new hoops. White

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Craig’s Second Pair of Zelvy’s

DT Swiss Mountain Bike Wheel Builds Project321 Wheel Builds White Industries Zelvy

Craig’s Second Pair of Zelvy’s

Craig is the proud owner of a set of Zelvy carbon hoops on Project321 hubs, that we built up for him last year. He’s picked up another new bike, and asked us to help build some new carbon wheels. Of

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Joe’s Carbon tubbies – 1310g with White Industries hubs.

Aero Classic Racing Road Bike Wheel Builds Sapim Specials Supplied Rims Time Trial or Tri Wheel Builds White Industries

Joe’s Carbon tubbies – 1310g with White Industries hubs.

Another repeat customer, Joe got in touch about some light and aero wheels for Granfondo events. He’s been “tubular curious” and we encouraged him to make the leap – tubs are light, roll very fast and are super comfy. In fact,

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