Latest Custom Builds — Alex Rims

Jeff's Retro Touring Wheels - Alex DM21 on Shimano Deore DX

Alex Rims Classic Classic and Retro DT Swiss Gravel Retro Sapim

Jeff's Retro Touring Wheels - Alex DM21 on Shimano Deore DX

Jeff is restoring a late 80s Shogun Alpine touring bike. He planning on using it for what it is intended, and needed our help to build the right wheels - tough, lightish, and smart. We favour the Alexrims DM21 and (it's slightly slimmer brother) the DM18 for builds like this. These rims are very tough, have a nice box section profile and build very stiff wheels. Both are reasonably wide (23mm and 19mm respectively) so work well with modern touring and training tyre widths (28c or more). They are both eyeleted for strength, and (for a wheelbuilder) are an absolute...

Read more →


Bugs's 29er XC Hoops - Novatec and XLR8 on Alex Evo 2.3

29er Alex Rims All Mountain Cyclocross Gravel Novatec Racing Sapim Specials Wheel Builds XLR8 Hubs

Bugs's 29er XC Hoops - Novatec and XLR8 on Alex Evo 2.3

Bugs races XC, and needed some new MTB wheels to update an older ride. Having ridden carbon hoops before, he wanted to revert back to alloy, as he felt that (at least with skinnier XC tyres) alloy rims offered a more "comfortable" ride. He'd seen a pair of wheels we built some time ago, and decided a very similar package would suit him. Novatec D811SB QR15 front hub and the XLR8 MD rear MTB hub, in 12mm thru axle guise. The XLR8 hub is a solid choice. It's convertible back to QR and 10mm thru axle. The freehub can be converted...

Read more →


Sam’s Fast Marathon Hoops

29er Alex Rims All Mountain Cyclocross Mountain Bike Wheel Builds Racing Sapim Wheel Builds XLR8 Hubs

Sam’s Fast Marathon Hoops

Sam came to us with a DT Swiss 370 hub in hand, and a plan to build up an old 29er he had racked up in his garage. An experienced rider, with years of competition under his belt, he specifically

Read more →


Dale’s Retro Rebuild

Alex Rims Classic Classic and Retro Fixie Racing Retro Road Bike Wheel Builds Sapim Wheel Builds

Dale’s Retro Rebuild

Dale needed to replace some wheels on his 80s Reynolds 501 Raleigh that he scoots around on. It’s not really a training bike, but a bike he loves to just swing a leg over and go for a pedal on.

Read more →


Pete’s Singlespeed Solution

Alex Rims Mountain Bike Wheel Builds Racing Retro Sapim Specials Wheel Builds

Pete’s Singlespeed Solution

Pete has a few sets of hoops that we’ve built him. He knew we’d be able to help out with something “specific“. On a budget, he needed a new rear wheel for his aging 26” singlespeed. The spec required a

Read more →