Custom Wheelbuilding

Our goal is to be your bespoke bicycle wheelbuilder, offering:

 - a passionate approach to building the most reliable and highest performance product for the price,
- the highest quality materials sourced from our partners, and constructed to our own specifications, and
- a low overhead internet sales and marketing model to keep prices competitive.

We are 100% committed to building you the finest wheels for your budget. Every single aspect of the build – the components, your strengths and weaknesses, and your aspirations and goals will be incorporated into the wheelset specification.

We’re passionate about getting the build right. We have a process documented to ensure that your wheels are as strong and reliable as they possibly can be.

Many of our components are sourced direct from the manufacturer, removing the middleman, enabling great prices for you.

We also use only the highest quality products, manufactured in the same factories all the big names use. These products undergo stringent R&D and quality testing, so you can be sure you are buying quality.

XLR8 is proud to be a small business that takes pride in customer service, and providing great value for the customer. We are located in a rural premises, sell and repair only wheels, and hold basic stock levels.

Our costs are low, and our marketing and communication is predominantly internet based. As a result, our pricing is very competitive, and the value to you, exceptional.