Latest Custom Builds

Josh’s Carbon Wonder Hoops on White Industries ENO Eccentric Disc and XMR

All Mountain Carbon Cyclocross Enduro Gravel Sapim Wheel Builds White Industries

Josh’s Carbon Wonder Hoops on White Industries ENO Eccentric Disc and XMR

Our chief wheelbuilder has been threatening to build a new singlespeed for years now. He considers his ’08 Santa Cruz Chameleon to be the finest handling hardtail he’s ever ridden, but it is getting long in the tooth, and those

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Andy’s HED Belgium C2 on White Industries T11

Classic HED Sapim Wheel Builds

Andy’s HED Belgium C2 on White Industries T11

Andy worked out pretty quickly that the original wheels supplied on his new Trek were really not to the same standard as the rest of the bike. It’s not uncommon for factory specced wheelsets to be quite low quality, in

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Peter’s stunning White Industries CLD on Stan’s Grail

Cyclocross Gravel Sapim Stan's No Tubes Wheel Builds White Industries

Peter’s stunning White Industries CLD on Stan’s Grail

Peter was not impressed with the feel and the weight of the wheels that came on his Specialized Roubaix Disc. He specifically needed a stronger rim (for the potholed and unsurfaced roads he rides) and wanted a wider rim, for

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Daniel’s White Industries T11 on HED Tubeless Ready Belgium+ rims

Classic HED Sapim Wheel Builds White Industries

Daniel’s White Industries T11 on HED Tubeless Ready Belgium+ rims

Daniel is building a classic old steel frame “retromod” style. He’s putting more modern components on for better reliability, stiffness and lower weight. At the recommendation of his social media network, he approached us to build some new hoops. White

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Craig’s Second Pair of Zelvy’s

DT Swiss Project321 Wheel Builds White Industries Zelvy

Craig’s Second Pair of Zelvy’s

Craig is the proud owner of a set of Zelvy carbon hoops on Project321 hubs, that we built up for him last year. He’s picked up another new bike, and asked us to help build some new carbon wheels. Of

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