Luke got in contact, and claimed that he'd been "breaking wheels for ten years now". His most recent purchase had been an Italian mid level factory wheelset, and he came to us after these had broken quite quickly.
He's a bigger guy, and uses his wheels for both commuting and weekend rides. He needed 100% reliability, but was on a bit of a budget.
We worked with him to come to a spec based on a Bitex lightweight front hub, and a Shimano 105 11s rear hub. We love Shimano hubs. The cup and cone system works really well and is super smooth, the freehubs are steel and last very well, and they are certainly not expensive.
Being a wheelset for all days, the Hplusson Archetype is a natural choice. They are wide, light, and very tough. Their welded join and machined braking surface make for very consistent braking, and they last better than any other rim brake rim we know of.
Of course, Sapim Race double butted spokes and brass nipples completed this tough, no nonsense, but still light and inexpensive build.